1. Who am I?

“Who am I?”, “Where’ve I come from?”, “What my purpose is”—human life is a chance to get answers to the identity questions.

I grew up happily in a particular family, but around time I turned thirteen… One day, in the kitchen, my mother is there, washing and talking to me… I’m sitting at the table, eating something. And suddenly it occurred to me, “This lady is speaking like she totally knows me. Like I’m very known to her. And I am assuming that I know her very well.” I started scrutinizing her face, and for a few moments I couldn’t recognize, who she was. And I thought, “This is totally bizarre circumstance.” Then I started looking at myself in the mirror, and I couldn’t recognize, who I was. And I thought, “This is extra-bizarre. Trés bizarre…”


2. I Feel Therefore I Seek

I exist—sat; I have awareness that I exist—cit; then: I exist for some purpose—ānanda—pleasure, happiness, joy, ecstasy.

A saying of Descartes: “Cogito, ergo sum.” Because I think I can understand from that that I exist. But that is sat, existence, and cit, cognizance or awareness that I exist. This is what separates us from inert matter. Sat, cit, then, a third aspect comes into awareness: I exist for some purpose. So, ānanda. Sat-cit-ānanda: pleasure, happiness, joy, ecstasy. Consciousness allows me to feel those things. But it also allows me to feel sad, unhappy, pain, su ering.


3. Boob Culture

We are searching after amrita which means “nectar” and by extension—“immortality”.

Here we are—13 years into the 21th century: social networking, Twitter, Instagram… In the future people will go, “What’s was that?” It will all change—and become more of the same. And still the world, this I guarantee to all the future viewers, “Tell me if there are still janma, mrityu, jara, vyadhi—birth, death, old age and disease? I’m willing to bet that they are still there.” They are inescapable. Mortality is inescapable. Science hasn’t made people immortal. We are searching after amrita which means “nectar”, and by extension—“immortality”.


4. Nike, L’Oreal and Me

“Just do it!” Why? “Because I am worth it.” “Total indulgence. Zero guilt.” Modern advertising and conscience.

Modern advertising is saturated with humanistic sloganeering. Like Nike, “Just do it!” What does that mean, “Just do it!”? It implies there is some conscience you have, some self-restraint, an internal process you go through before you decide to do something. They’re saying, “Don’t listen to it, don’t think about it, just do it!” So, Nike makes that proposal, who gives the answer? L’Oreal, “Because I’m worth it”. But of all the ads I ever saw, the most blatant, naked assertion of humanistic sloganeering was from a company whose slogan was, “Total indulgence. Zero guilt.” No conscience, just indulge without conscience. Who does things without conscience? Generally, they’re called animals…


5. Advertising | Humanistic Slogans

Humanism in a nutshell: “Man with all of his innumerable defects is the measure of the value of all things.”

Even in a secular sense, artists, writers, musicians talk about nding their own voice under the layers and layers of cliché, of clichéd artistic expression. They talk about “trying to nd your own voice”. Even they know how you’re under the in uence of those, who thought and expressed ideas before you. They know, for the most part, what people express is just their regurgitating what they’ve heard from others. And where do they hear it?


6. 60s, 70s, 80s | Diminishing Expectations

Self-analysis: to do an honest assessment of yourself and say, “Yes, I am, in a sense, hopeless, helpless.”

Humanism tries to awaken a competitive ego assertion, where you can envision yourself as an absolute center and try to extend the range of your exploitative capacity—you don’t owe anything anyone, you’re number one, you’re the man, the whole thing… And why? Because “I am worth it!” Whereas Guru Maharaj would say, “Without the grace of Sri Guru we are lifeless clay.”


7. Plastic People | Knowledge above Mortality

Humanistic sloganeering: monarch conception in mortal existence.

You wake up one day and gure out—you are being inundated with humanistic sloganeering telling you to believe that, “We’ve moved away from the monarch conception. Now you’re king!” People who swallow humanistic sloganeering are ill-prepared to deal with mortal existence, which is the only type available here presently. It all ends up in the graveyard, then what? —Oh, nobody knows. —No, you don’t know, and nobody you know, knows. But that doesn’t mean that nobody knows.


8. Freedom For / From the Senses

To see yourself in terms of gender, nationality, age is not having a proper glimpse of yourself, and who you are.

Now we have people thinking the most important aspect of their lives is their sexuality, and they need to express that to be free, liberated, and live a life of happiness. So then we have to consider: what is freedom? What is liberation? Freedom for the senses, or freedom from the senses? If you are viewing the self from the outside in and seeing yourself in terms of gender, nationality, age—all of these things, you’re not having a proper glimpse of yourself, and who you are, and what is your potential.


9. The Body | Karmic Dress

Spiritual culture is about recalibrating your position on the basis of your reality potential.

We are told, the body is karmic dress. Shall that be the means to de ne an individual? Well, no. It should be, we can’t deny— someone is a human being, someone is a dog, someone is a tree. And we are responsible for the karmic dress we are situated in at present. But if we limit de ning ourselves to that, that would be as if to limit de ning ourselves to the clothes that we are wearing.


10. All Beings are Eternally Unique

We have unique spiritual forms and features, but being covered by layers of ego they are pervertedly expressed into this plane.

The body is the biological expression of the soul’s delusion. So no two are identical, actually, and in that sense not equal. They’re all unique. We have unique spiritual forms and features called swarūp, but at present it is covered by layers of ego—acquired prejudice, acquired tendencies. It’s being pervertedly expressed into this plane, and we’ve taken on these varieties of forms that are all unique, but they’re perverted re ections of the original.


11. Steppenwolf | Animal; Royal Edition

The hallmark of spiritual culture: who I am? Where have I come from? What is my purpose?

What is real freedom, what is liberation, what is spiritual inquiry beyond the base necessities of existence? That’s actually the hallmark of spiritual culture. Vedanta says, “Athāto brahma jijñāsā”. Now that you’ve achieved human life, inquire about Brahman. That’s where it begins, that’s why it starts with word “athāto”—“now”. Some commentators explained, “It means, now, that you’ve achieved human life, this is what it’s meant for.” What did Socrates say? “The unexamined life is not a life worth living”. Meaning, “ātma-samīkṣa”, self-analysis—to try and understand: who I am? Where have I come from? What is my purpose?


12. Who are You? A Part of the Perfect

What you are at present, under layers of acquired prejudice and false ego, is not the self that is worth of self-expression.

People think that they’re all about “self-expression”, and “I’ve just got to be me”. Sure, you should be you, but nd out, who you are rst. Don’t assume that what you are at present, under layers of acquired prejudice, acquired tendency and false ego, that false self, cocooning and enveloping the actual self, is the self that is worth all of this self-expression.